search query: @author Yan, R. / total: 2
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1.
Product brand differentiation and dual-channel store performances of a multi-channel retailer
European Journal of Marketing
2010 : VOL. 44:5, p. 672-692
 2010 Yan, R.
2.
To reach China's consumers, adapt to Guo Qing (Betrieblicher Export)
Harvard Business Review
1994 : SEP-OCT, VOL. 72:5, p. 66-68, 70-74
 1994 Yan, R.
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