search query: @author Yechiam, E. / total: 2
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1.
The effect of foregone payoffs on underweighting small probability events
Journal of Behavioral Decision Making
2006 : JAN, VOL. 19:1, p. 1-16
 2006 Yechiam, E.
Busemeyer, J.R.
2.
On the robustness and the direction of the effect of cause-related marketing
Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 320-332
 2003 Yechiam, E.
Barron, G.
Erev, I.
Erez, M.
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