search query: @author Yelkur, R. / total: 2
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1.
Super Bowl advertising effectiveness: Hollywood finds the games golden
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 143-159
 2004 Yelkur, R.
Tomkovick, C.
Traczyk, P.
2.
A comparison of buyer behavior characteristics of U.S. and French Generation X
Journal of Euromarketing
2002 : VOL. 12:1, p. 5-17
 2002 Yelkur, R.
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