search query: @author Yim, C. K. / total: 2
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1.
An investigation of the impact of promotions on across- submarket competition
Journal of Business Research
2001 : SEP, VOL. 53:3, p. 137-149
 2001 Kannan, P.K.
Yim, C. K.
2.
Consumer behavioral loyalty: A segmentation model and analysis
Journal of Business Research
1999 : FEB, VOL. 44:2, p. 75-92
 1999 Yim, C. K.
Kannan, P. K.
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