search query: @author Yip, G. S. / total: 11
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1.
Using frontier analysis to evaluate company performance
British Journal of Management
2010 : DEC, VOL. 21:4 p. 921-938
 2010 Devinney, T. M.
Yip, G. S.
Johnson, G.
2.
The role of the internationalization process in the performance of newly internationalizing firms
Journal of international marketing
2000 : VOL. 8:3, p. 10-35
 2000 Yip, G. S.
Gomez Biscarri, J.
Monti, J. A.
3.
Patterns and determinants of global marketing
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 153-164
 1997 Yip, G. S.
4.
Developing global strategies for service businesses
California Management Review
1996 : WINTER, VOL. 38:2, p. 64-86
 1996 Lovelock, C. H.
Yip, G. S.
5.
El desarrollo de estrategias mundiales para las empresas de servicios.
Harvard-Deusto Business Review
1996 : JUL-AUG, 73,p.52-67
 1996 Lovelock, C. H.
Yip, G. S.
6.
Exploiting globalization potential: USA and Japanese strategies
Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 579-601
 1994 Johansson, J. K.
Yip, G. S.
7.
A performance comparison of continental and national businesses in Europe.
International Marketing Review
1991 : VOL. 8:2, p. 31-39
 1991 Yip, G. S.
8.
Global strategy ... In a world of nations?
Sloan Management Review
1989 : FALL, VOL. 31:1, p. 29-41
 1989 Yip, G. S.
9.
How to take your company to the global market.
Columbia Journal of World Business
1988 : WINTER, VOL. 23:4, p. 37-48
 1988 Yip, G. S.
Loewe, P. M.
Yoshino, M. Y.
10.
Who needs strategic planning?
Journal of Business Strategy
1985 : FALL, VOL. 6:2, p. 30-34, 36-42
 1985 Yip, G. S.
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