search query: @author Yoo, C. Y. / total: 2
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1.
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
International Journal of Advertising
2011 : VOL. 30:3, p. 399-424
 2011 Yoo, C. Y.
2.
Deceptive advertising and abnormal stock returns: An event study analysis
International Journal of Advertising
2011 : VOL. 30:3, p. 509-535
 2011 Jeong, J.
Yoo, C. Y.
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