search query: @author Zhao, X. / total: 11
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1.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
2.
Selecting distribution channel strategies for non-profit organizations
European Journal of Marketing
2010 : VOL. 44:7/8, p. 972-996
 2010 Zhao, X.
Niu, R.H.
Castillo, I.
3.
Revisiting determinants of convention participation decision making
Journal of Travel & Tourism Marketing
2010 : VOL. 27:2, p. 179- 192
 2010 Yoo, J. J.-E.
Zhao, X.
4.
Examining effects of advertising campaign publicity in a field study
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 171-182
 2006 Jin, H.S.
Zhao, X.
Soontae, A.
5.
Intraday variation in the bid-ask spread: evidence after the market reform
Journal of Financial Research
2003 : SUMMER, VOL. 26:2, p. 191-206
 2003 Chung, K.H.
Zhao, X.
6.
Humour effect on memory and attitude: moderating role of product involvement
International Journal of Advertising
2003 : VOL. 22:1, p. 117-144
 2003 Chung, H.
Zhao, X.
7.
The impact of forecasting model selection on the value of information sharing in a supply chain
European Journal of Operational Research
2002 : OCT, VOL. 142:2, p. 321-344
 2002 Zhao, X.
Xie, J.
Leung, J.
8.
The Impact of Forecast Errors on Early Order Commitment in a Supply Chain
Decision Sciences Journal
2002 : SPRING, VOL. 33:2, p. 251-280
 2002 Zhao, X.
Xie, J.
Wei, J. C.
9.
Clutter and serial order redefined and retested
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 57-73
 1997 Zhao, X.
10.
A survey of quality issues among Chinese executives and workers
Production and Inventory Management Journal
1995 : MAR, VOL. 36:1, p. 44-48
 1995 Zhao, X.
Young, S. T.
Zhang, J.
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