search query: @author Zhou, N. / total: 6
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1.
Consumption attitudes and adoption of new consumer products: a contingency approach
European Journal of Marketing
2008 : VOL. 42:1/2 p. 238-254
 2008 Wang, G.
Dou, W.
Zhou, N.
2.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
3.
Competitive costs of disclosure by biotech IPOs
Journal of Accounting Research
2004 : MAY, 42:2, p. 319-355
 2004 Guo, R-J.
Lev, B.
Zhou, N.
4.
Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables.The Case of China
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 45-54
 2003 Zhou, N.
Zhou, D.
Ouyang, M.
5.
China's advertising and the export marketing learning curve: the first decade
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 50-66
 1993 Zhou, N.
Belk, R.
6.
Becoming a Consumer Society: a Longitudinal and Cross_Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.457-472
 1989 Tse, D.
Belk, R.
Zhou, N.
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