search query: @author Zielske, H. A. / total: 2
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1.
Does day-after recall penalize "feeling" ads? (in TV versus magazines)
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22
 1982 Zielske, H. A.
2.
Remembering and forgetting television ads.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 7-13
 1980 Zielske, H. A.
Henry, W. A.
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