search query: @author Zollinger, M. / total: 4
references: 1-4 / 4
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title | year | author | ||
1. |
Effect of Price Information and Promotion on Click- Through Rates for Internet Banners Mohamed Saber
Journal of Euromarketing
2001 : VOL. 11:2, p. 23-40 |
2001 | Chtourou, M. S. Chandon, J. L. Zollinger, M. |
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2. |
Revue Francaise du Marketing
1991 : 135, p.73-81 |
1991 | Zollinger, M. |
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3. |
Revue Francaise du Marketing
1984 : JAN-FEB, 97, p. 43-60 |
1984 | Zollinger, M. |
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4. |
Revue Francaise de Gestion
1982 : JAN-FEB, 34, p. 56-66 |
1982 | Zollinger, M. |
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