search query: @freeterm Brand identity / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Business to business branding: external and internal satisfiers and the role of training quality
European Journal of Marketing
2010 : VOL. 44:5, p. 567-590
 2010 Roper, S.
Davies, G.
2.
Differentiation and silver medal winner effects
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1365-1377
 2009 Caruana, A. (et al.)
3.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
« previous page | next page »
SCIMA