search query: @freeterm Brand positioning / total: 2
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1.
Three questions you need to ask about your brand
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86
 2002 Lane Keller, K.
Sternthal, B.
Tybout, A.
2.
Value-oriented brand positioning
International Review of Retail, Distribution and Consumer Research
2000 : JAN, VOL. 10:1, p. 95-112
 2000 Herrmann, A.
Huber, F.
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