search query: @freeterm EINZELHANDELSBETRIEBE, ABSATZKONTROLLE / total: 1
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Collaborative communication in interfirm relationships. Moderating effects of integration and control (Unternehmenskooperation)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 103-115
 1996 Mohr, J. J.
Fisher, R. J.
Nevin, J. R.
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