search query: @freeterm Geodemographics / total: 2
references: 1-2 / 2
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1.
Creating cluster-specific purcahse profiles from point-of-sale scanner data and geodemographic clusters: improving category management at a major US grocery chain
Journal of Consumer Behaviour
2004 : DEC, VOL. 4:2, p. 97-117
 2004 Duchessi, P.
Schaninger, C.M.
Nowak, T.
2.
A comparison of U.S. and Canadian consumers
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 55-65
 1999 Ferley, S.
Lea, T.
Watson, B.
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