search query: @freeterm INNOVATION, INDUSTRIEBETRIEBE / total: 1
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How the diffusion of industrial innovations is different from new retail products (Dienstleistungsbetriebe; Neue Produkte)
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 261-266
 1990 Day, R. L.
Herbig, P. A.
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