search query: @freeterm KUNDE, MARKETINGSTRATEGIE, KUNDENDIENST / total: 3
references: 1-3 / 3
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1.
The bottom line on customer loyalty. An interview with F. F. Reichheld
Management Review
1997 : MAR, VOL. 86:3, p. 16-17
 1997 Ettorre, B.
2.
Meaningful relationships
Journal of Business Strategy
1997 : MAY-JUN, VOL. 18:3, p. 42-46
 1997 Leuchter, M.
3.
Managing the change from marketing planning to customer relationship management (Marketingplanung)
Long Range Planning
1996 : OCT, VOL. 29:5, p. 675-683
 1996 Stone, M.
Woodcock, N.
Wilson, M.
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