search query: @freeterm MARKETING, ABSATZKONTROLLE / total: 1
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Control combinations in marketing. Conceptual framework and empirical evidence (Kontrollsystem)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 57-69
 1993 Jaworski, B.J.
Stathakopoulos, V.
Krishnan, H.S.
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