search query: @freeterm MARKETING, ZWISCHENBETRIEBLICHE / total: 4
references: 1-4 / 4
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1.
Marketing: managing external boundaries (Markenmanagement; Lieferanten; Kunden; Rentabilitätsmessung; Erfolgskontrolle)
Manager Update
1994 : AUTUMN, VOL. 6:1, p. 10-20
 1994 Parkinson, S.
2.
Das Systemgeschäft folgt eigenen Regeln
Harvard Business Manager
1994 : VOL. 16:2, p. 116-124
 1994 Böcker, Jens
Goette, Thomas
3.
Ethical and legal foundations of relational marketing exchanges
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 35-46
 1993 Gundlach, G. T.
Murphy, P. E.
4.
The changing role of marketing in the corporation
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 1-17
 1992 Webster JR, F. E.
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