search query: @freeterm MARKETINGSTRATEGIE, BETRIEBLICHER / total: 4
references: 1-4 / 4
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1.
Enviropreneurial marketing strategy. The emergence of corporate environmentalism as market strategy (Unternehmerische Sozialverantwortung)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 51-67
 1997 Menon, A.
Menon, A.
2.
Marketing-Assessment als Öko-Instrument. (Marketing-Planung)
Pharma Marketing Journal
1993 : VOL. 18:3, p. 108, 110, 112
 1993 Köller, Christoph
3.
Pitfalls and opportunities for environmental marketers
Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 14-17
 1992 Gillespie, R. J.
4.
Marketing green products in the Triad (Konsumentenverhalten)
Columbia Journal of World Business
1992 : FALL-WINTER, VOL. 27:3/4, p. 268-285
 1992 Simon, F.L.
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