search query: @freeterm MARKETINGSTRATEGIE, MARKTSEGMENTIERUNG / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 60-71 |
1993 | Helsen, K. Jedidi, K. DeSarbo, W. S. |
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2. |
Harvard Business Review
1993 : SEP-OCT, VOL. 71:5, p. 150-160 |
1993 | Bessen, J. |
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3. |
IM Information Management
1993 : VOL. 8:4, p. 61-69 |
1993 | Kreutzer, Ralf Thomas |
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