search query: @freeterm MARKETINGSTRATEGIE, ORGANISATIONSWANDEL, / total: 2
references: 1-2 / 2
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1.
The work of leadership (Partizipation)
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 124-134
 1997 Heifetz, R. A.
Laurie, D. L.
2.
Marketing's core role in strategic reengineering
Planning Review
1995 : MAR-APR, VOL. 23:2, p. 8-13,46
 1995 Leemon, D. O.
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