search query: @freeterm MARKETINGSTRATEGIE, PROBLEMORIENTIERTE / total: 2
references: 1-2 / 2
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1.
Portfolio-Plus: an analysis tool for strategic planners
Planning Review
1995 : MAY-JUN, VOL. 23:3, p. 24-27
 1995 Sterling, J.
2.
The COMSTRAT model: development of an expert system in strategic marketing (Marketinginformationssystem)
Journal of General Management
1993 : AUTUMN, VOL. 19:1, p. 32-47
 1993 Moutinho, L.
Curry, B.
Davies, F.
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