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Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis (Neue Produkte; Produktpolitik; Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 23-37
 1993 Deshpand`, R.
Farley, J.U.
Webster Jr, F.E.
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