search query: @freeterm MOOD / total: 4
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1.
In the mood for advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 333-355
 2007 Bronner, F.E.
Bronner, J.R.
Faasse, J.
2.
Interactive effects of message framing, product perceived risk, and mood: the case of travel healthcare product advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 51- 65
 2007 Chang, C.
3.
Context effects in marketing practice: tha case of mood
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 304-314
 2004 Bakamitsos, G.A.
Simokos, G.J.
4.
Understanding program-induced mood effects: decoupling arousal from valence
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 15-26
 2002 Shapiro, S.
MacInnis, D. J.
Park, W.
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