search query: @freeterm Market positioning / total: 2
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1.
Three questions you need to ask about your brand
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86
 2002 Lane Keller, K.
Sternthal, B.
Tybout, A.
2.
Professional vs. financial capital in the field of health care - Struggles for the redistribution of power and control
Accounting, Organizations and Society
1999 : FEB, VOL. 24:2, p. 95-124
 1999 Kurunmäki, L.
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