search query: @freeterm PRODUKTPOLITIK, MULTINATIONALE / total: 1
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Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88
 1996 Kotabe, M.
Sahay, A.
Aulakh, P. S.
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