search query: @freeterm PUBLIC RELATIONS, UNTERNEHMENSSTRATEGIE / total: 2
references: 1-2 / 2
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1.
The dynamics of change in corporate community relations (unternehmerische Sozialverantwortung, corporate communication)
California Management Review
1995 : SUMMER, VOL. 37:4, p. 125-140
 1995 Waddock, S. A.
Boyle, M. E.
2.
Responding to product liability crises (Krisenmanagement, Produkthaftpflicht)
Long Range Planning
1993 : OCT, VOL. 26:5, p. 72-79
 1993 Siomkos, G.
Shrivastava, P.
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