search query: @freeterm TESTMETHODE (MARKTFORSCHUNG) / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 47-60 |
1996 | Urban, G. L. Weinberg, B. D. Hauser, J. R. |
|
| 2. |
Werbeforschung und Praxis
1993 : VOL. 38:2, p. 38-42 |
1993 | Haupt, Klaus |
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