search query: @freeterm TROPES / total: 2
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1.
Consumer responses to tropes in print advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p.55-65
 2001 Toncar, M.
Munch, J.
2.
Standing on the shoulders of ancients. consumer research, persuasion, and figurative language
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 109-114
 2000 McGuire, W. J.
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