search query: @freeterm Television audience / total: 2
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1.
Connecting tv audience research to business results
Admap
2004 : SEP, VOL. 39:8 (453), p. 14-16
 2004 Green, A.
2.
Rethinking television audience measures: An exploration into the construct of audience connectedness
Marketing Letters
1999 : NOV, VOL. 10:4, p. 393-407
 1999 Russell, C. A.
Puto, C. P.
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