search query: @freeterm Trade fairs / total: 4
references: 1-4 / 4
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1.
The influence of service quality and trade show effectiveness on post-show purchase intention
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1642-1659
 2011 Gottlieb, U.R.
Brown, M.R.
Drennan, J.
2.
Consumer behavior at an industrial travel show
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2009 : VOL. 64:4, p. 4-11
 2009 Milner, L.M.
3.
Using trade fairs in key account management
Industrial Marketing Management
2002 : OCT, VOL 31:7, p. 627-635
 2002 Blythe, J.
4.
Trade fairs as services: A look at visitors' objectives in Spain
Journal of Business Research
1999 : JAN, VOL. 44:1, p. 17-24
 1999 Munuera, J. L.
Ruiz, S.
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