search query: @freeterm Utilitarian value / total: 2
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1.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
2.
Social entrepreneurship: understanding consumer motives for buying The Big Issue
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 159-172
 2005 Hibbert, S.A.
Hogg, G.
Quinn, T.
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