search query: @freeterm WERBUNG, WERBEFORSCHUNG, WERBEERFOLG, / total: 2
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1.
Cigarette advertising and realized market shares among youths and adults, 1979-1993
Journal of Marketing
1996 : APR, VOL. 60:6, p. 1-16
 1996
2.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
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