search query: @freeterm WERBUNG, WERBEPSYCHOLOGIE, USA / total: 1
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| title | year | author | ||
| 1. |
Identifying global and culture-specific dimensions of humor in advertising: a multinational analysis
Journal of Marketing
1993 : APR, VOL. 57:2, p. 64-75 |
1993 | Alden, D.L. Hoyer, W.D. Lee, C. |
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