search query: @freeterm World Cup / total: 2
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1.
The impact of mega-sport events on tourist arrivals
Tourism Management
2011 : DEC, VOL. 32:6, p. 1364-1370
 2011 Fourie, J.
Santana-Gallego, M.
2.
Brand experience on the pitch: how the sponsors fared in the world cup
Journal of Advertising Research
2007 : VOL. 47:2, 147-157
 2007 Akaoui, J.
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