search query: @freeterm affinity marketing / total: 3
references: 1-3 / 3
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1.
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
European Journal of Marketing
2008 : VOL. 42:1/2 p. 135-153
 2008 Mekonnen, A.
Harris, F.
Laing, A.
2.
The impact of a prestigious partner on affinity card marketing
European Journal of Marketing
2005 : VOL. 39:1-2, p. 33-53
 2005 Fock, H.K.Y
Woo, K.
Hui, M.K.
3.
The relationship rhombus: a quadratic relationship
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 127-134
 2002 Horne, S.
Worthington, S.
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