search query: @freeterm banner ads / total: 2
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1.
An international perspective of online disclosure presentation: a comparison of banner ad disclosures from United States, United Kingdom, and Singapore web sites
Journal of Consumer Policy
2008 : SEP, VOL. 31:3, p. 327-347
 2008 Hoy, M.G.
Lwin, M.O.
2.
Internet advertising effectiveness The effect of design on click-through rates for banner ads
International Journal of Advertising
2007 : VOL. 26:4, p.527-541
 2007 Robinson, H.
Wysocka, A.
Hand, C.
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