search query: @freeterm brand identification / total: 3
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1.
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
Tourism Management
2011 : DEC, VOL. 32:6, p. 1282-1289
 2011 Stokburger-Sauer, N.E.
2.
Corporate brand identification and corporate brand management: How top business schools do it
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 77-102
 2010 Balmer, J.M.T.
Liao, M-N.
Wang, W-Y.
3.
Consumers and their brands: Developing relationship theory in consumer research
Journal of Consumer Research
1998 : MAR, 24:4, p. 343-373
 1998 Fournier, S.
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