search query: @freeterm brand image / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
2.
Interne Markenführung - Verankerung der Markenidentität im Mitarbeiterverhalten
Journal für Betriebswirtschaft
2002 : VOL. 52:5-6, p. 186-205
 2002 Herrmann, A.
Huber, F.
Wittke-Kothe, C.
3.
What high-tech managers need to know about brands
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95
 1999 Ward, S.
Light, L.
Goldstine, J.
4.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
« previous page | next page »
SCIMA