search query: @freeterm brand personality / total: 4
references: 1-4 / 4
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1.
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
Tourism Management
2011 : DEC, VOL. 32:6, p. 1282-1289
 2011 Stokburger-Sauer, N.E.
2.
Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Journal of Travel & Tourism Marketing
2010 : VOL. 27:2, p. 132-145
 2010 Lee, J.-S.
Back, K.-J.
3.
A new measure of brand personality
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 97-107
 2009 Geuens, M.
Weijters, B.
Wulf, K. De
4.
What I say about myself: communication of brand personality by African countries
Tourism Management
2007 : VOL. 28:3, p.835-844
 2007 Pitt, L. F. P. (et al.)
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