search query: @freeterm consumer acceptance / total: 1
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| title | year | author | ||
| 1. |
Drivers of consumer acceptance of new packaged goods: an investigation across products and countries
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 97-111 |
2007 | Gielens, K. Steenkamp, J-M.E.M. |
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