search query: @freeterm coupons / total: 2
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1.
Are private label users attractive targets for retailer coupons?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 281-291
 2010 Nies, S.
Natter, M.
2.
Why do manufacturers issue coupons? An empirical analysis of breakfast cereals
RAND Journal of Economics
2002 : SUMMER, VOL. 33:2, p. 319-339
 2002 Nevo, A.
Wolfram, C.
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