search query: @freeterm customer insight / total: 2
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1.
Measuring the value of insight – it can and must be done
International Journal of Market Research
2007 : VOL.49:2,p. 155- 165
 2007 Willis, S.
Webb, S.
2.
Insight as a strategic asset - the opportunity and the stark reality
International Journal of Market Research
2004 : VOL. 46:4, p.393-410
 2004 Wills, S.
Williams, P.
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