search query: @freeterm customer loyalty / total: 2
references: 1-2 / 2
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1.
The influence of loyalty programme membership on customer purchase behaviour
European Journal of Marketing
2008 : VOL. 42:1/2 p. 87-114
 2008 Meyer-Waarden, L.
2.
The effects of corporate branding dimensions on consumersÂ’ product evaluation: a cross-cultural analysis
European Journal of Marketing
2006 : VOL. 40:7-8, p.825-845
 2006 Souiden, N.
Kassim, N. M.
Hong, H-J.
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