search query: @freeterm direct marketing / total: 2
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1.
Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 270-282
 2007 Wilson, R.T.
Till, B.D.
2.
What is personalization? A conceptual framework
European Journal of Marketing
2007 : VOL. 41:5/6, p.409-418
 2007 Vesanen, J.
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