search query: @freeterm hierarchical Bayes / total: 4
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1.
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 1-12
 2011 Michalek, J.J. (et al.)
2.
Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
International Journal of Research in Marketing
2007 : DEC, VOL. 24:4 p. 312-323
 2007 Baumgartner, B.
Winfried, J.S.
3.
A cross-validity comparison of rating-based and choice-based conjoint analysis models
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 299-312
 2004 Moore, W.L.
4.
Diffusion of new pharmaceutical drugs in developing and developed nations
International Journal of Research in Marketing
2004 : VOL. 21:4, p.341-357
 2004 Desiraju, R.
Nair, H.
Chintagunta, P.
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