search query: @freeterm interactive marketing / total: 2
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1.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
2.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
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