search query: @freeterm marketing communications / total: 5
references: 1-5 / 5
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1.
Shaping the body and technology. Discursive implications for the strategic communication of technological brands
European Journal of Marketing
2010 : VOL. 44:5, p. 635-652
 2010 Buchanan-Oliver, M.
Cruz, A.
Schroeder, J. E.
2.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
3.
Researching mere exposure effects to advertising: theoretical foundations and methodological implications
International Journal of Market Research
2007 : VOL.49:2, p. 191-219
 2007 Grimes, A.
Kitchen, P. J.
4.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
5.
Integrated marketing communications in Australian and New Zealand wine industry
International Journal of Advertising
2001 : VOL. 20:2, p. 239-262
 2001 Reid, M. (et al.)
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