search query: @freeterm memorization / total: 2
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1.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
2.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
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