search query: @freeterm product line design / total: 2
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1.
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 1-12
 2011 Michalek, J.J. (et al.)
2.
The role of inclination and part worth differences across segments in designing a price-descriminating product line
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 313-320
 2004 Chhajed, D.
Kim, K.
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